All BX3 products are all natural, fragrance free, sulfate free, and contain  no artificial colors. We have handpicked ingredients that target hair loss, damage, dryness, brittle, breaking and hair that is slow growing. We have researched our choice of natural ingredients with the goal of formulating this hair care line to naturally block the effect of DHT -  prevents nutrients from being absorbed by hair follicles, thereby causing shrinking and eventually hair loss by falling out.